pr writer carey sessoms gets top results with brand focussed copy. ¶

Case Study of a PR Writer

Press release marketing requires a shift in focus. Instead of trying to make the news, write to increase website views and bring your market to you.

This doesn't mean abandoning quality or dismissing elements of good press release marketing. If it isn't newsworthy, don't share it. And if it smacks of promotional BS, lose it. Keep it clean and precise.

What Internet-based press release marketing requires is thorough long-tail keyword research with a key phrase saturation rate of at least 3 to 5 per cent.

If you want to ensure site visibility and brand value, consider press release marketing that effectively blends SEO, newsworthy information and branding.

How One Web Team Used Press Release Marketing to Reach Their Target

Press release marketing must find your target, not the news.

Blackwave Creative is a New Jersey-based web solutions firm with big news. They helped design and develop a site for a NYC mayoral candidate. They hired a new WordPress expert. And they just agreed to do pro bono work for a major arts organization.

Can any of these topics reach a news editor to possibly grace the company announcements page?

While any three may, indeed, make it to the paper, Blackwave Creative used keyword optimized press release marketing to build backlinks and quickly improve website visibility and boost brand value.